[post_page_title]They didn’t know what they had[/post_page_title]
A&W is an excellent place to eat, and in the ’80s, they wanted more customers. To have a more significant impact and compete with other restaurants better, they came out with a burger that was ⅓ of a pound. The problem was that it didn’t do well because other restaurants had a burger that was ¼ of a pound. Customers wrongly assumed that the latter was bigger, and the business lost revenue, which made them pull it off the menu.
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